{"id":1053,"date":"2007-11-05T19:39:12","date_gmt":"2007-11-05T17:39:12","guid":{"rendered":"http:\/\/www.larshvidberg.dk\/blog\/?p=1107"},"modified":"2007-11-05T19:39:12","modified_gmt":"2007-11-05T17:39:12","slug":"marketing-in-a-networked-culture","status":"publish","type":"post","link":"https:\/\/www.whiteberg.dk\/?p=1053","title":{"rendered":"Marketing in a Networked Culture"},"content":{"rendered":"<p>Interessant indslag fra <a HREF=\"http:\/\/www.newmediadays.dk\/default.asp\">New Media Days 07<\/a>: Shawn Gold fra <a HREF=\"http:\/\/www.myspace.com\">Myspace<\/a> fort\u00e6ller om <a HREF=\"http:\/\/www.dr.dk\/newmediadays\/webcast\/07\/ons\/1\/5\/msh.htm\">Marketing in a Networked Culture<\/a>. Hvordan markedsf\u00f8rer man til en generation, der har adgang til alt for meget indhold og egentlig kun er interesserede i sig selv? Kodeordene er identifikation og individualitet.<\/p>\n<p>Den morsomme US Navy unders\u00f8gelse, Gold henviser til &#8211; der omtaler nutidens unge som &#8220;narcissistic praise-junkies&#8221; og meget andet ondskabsfuldt &#8211; fik bl.a. omtale i Wired <a HREF=\"http:\/\/blog.wired.com\/defense\/2007\/09\/omg-navy-calls-.html\">her<\/a>. Hele rapporten kan l\u00e6ses fra dette <a HREF=\"http:\/\/www.sm.nps.navy.mil\/nwc\/07\/Plenary%20Sessions\/Mitchell%20-%20MPT&amp;E%20presentation%20deck.ppt\">pdf-link<\/a>. Bem\u00e6rk, at der kan v\u00e6re problemer med filen i starte, og at pr\u00e6sentationen i \u00f8vrigt ikke er s\u00e5 dum og &#8216;square&#8217;, som den er blevet gjort til i den lidt h\u00e5nlige omtale, fx i Wired.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Interessant indslag fra New Media Days 07: Shawn Gold fra Myspace fort\u00e6ller om Marketing in a Networked Culture. Hvordan markedsf\u00f8rer man til en generation, der har adgang til alt for meget indhold og egentlig kun er interesserede i sig selv? Kodeordene er identifikation og individualitet. Den morsomme US Navy unders\u00f8gelse, Gold henviser til &#8211; der &hellip; <a href=\"https:\/\/www.whiteberg.dk\/?p=1053\" class=\"more-link\">L\u00e6s mere <span class=\"screen-reader-text\">Marketing in a Networked Culture<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,20,35],"tags":[212,260],"_links":{"self":[{"href":"https:\/\/www.whiteberg.dk\/index.php?rest_route=\/wp\/v2\/posts\/1053"}],"collection":[{"href":"https:\/\/www.whiteberg.dk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.whiteberg.dk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.whiteberg.dk\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.whiteberg.dk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1053"}],"version-history":[{"count":0,"href":"https:\/\/www.whiteberg.dk\/index.php?rest_route=\/wp\/v2\/posts\/1053\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.whiteberg.dk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.whiteberg.dk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1053"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.whiteberg.dk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}