{"id":842,"date":"2006-04-25T22:52:48","date_gmt":"2006-04-25T20:52:48","guid":{"rendered":"http:\/\/www.larshvidberg.dk\/?p=782"},"modified":"2006-04-25T22:52:48","modified_gmt":"2006-04-25T20:52:48","slug":"fra-gutenberg-til-movable-type","status":"publish","type":"post","link":"https:\/\/www.whiteberg.dk\/?p=842","title":{"rendered":"Fra Gutenberg til Movable Type"},"content":{"rendered":"<p>Endnu en grund til at k\u00f8be The Economist: I denne uge er der en stor <a href=\"http:\/\/www.economist.com\/surveys\/displaystory.cfm?story_id=6794156\">survey om new media<\/a>, heriblandt weblogs, podcasts og meget mere.<\/p>\n<blockquote><p>Last November, the Pew Internet &#38; American Life Project found that 57% of American teenagers create content for the internet\u2014from text to pictures, music and video. In this new-media culture, says Paul Saffo, a director at the Institute for the Future in California, people no longer passively \u201cconsume\u201d media (and thus advertising, its main revenue source) but actively participate in them, which usually means creating content, in whatever form and on whatever scale.<\/p>\n<p>(&#8230;)<\/p>\n<p>This has profound implications for traditional business models in the media industry, which are based on aggregating large passive audiences and holding them captive during advertising interruptions. In the new-media era, audiences will occasionally be large, but often small, and usually tiny. Instead of a few large capital-rich media giants competing with one another for these audiences, it will be small firms and individuals competing or, more often, collaborating. Some will be making money from the content they create; others will not and will not mind, because they have other motives. \u201cPeople creating stuff to build their own reputations\u201d are at one end of this spectrum, says Philip Evans at Boston Consulting Group, and one-man superbrands such as Steven Spielberg at the other.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Endnu en grund til at k\u00f8be The Economist: I denne uge er der en stor survey om new media, heriblandt weblogs, podcasts og meget mere. Last November, the Pew Internet &#38; American Life Project found that 57% of American teenagers create content for the internet\u2014from text to pictures, music and video. In this new-media culture, &hellip; <a href=\"https:\/\/www.whiteberg.dk\/?p=842\" class=\"more-link\">L\u00e6s mere <span class=\"screen-reader-text\">Fra Gutenberg til Movable Type<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"_links":{"self":[{"href":"https:\/\/www.whiteberg.dk\/index.php?rest_route=\/wp\/v2\/posts\/842"}],"collection":[{"href":"https:\/\/www.whiteberg.dk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.whiteberg.dk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.whiteberg.dk\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.whiteberg.dk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=842"}],"version-history":[{"count":0,"href":"https:\/\/www.whiteberg.dk\/index.php?rest_route=\/wp\/v2\/posts\/842\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.whiteberg.dk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.whiteberg.dk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=842"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.whiteberg.dk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}